When chartered accountant Dharmesh Ratanghayra and his spouse Manisha Sharma labored in London, they fed their toddler natural fruit and vegetable purees.
The market for organic infant meals, especially fruit and vegetable purees, became well-established in Europe. It changed into as easy as picking up some tasty fruit puree from the neighborhood grocery store.
But on their visits to India, Dharmesh and Manisha discovered it hard to supply identical organic fruit purees.
Organic food in India is frequently now not certified like it’s far in Europe, and also, it is high priced. Furthermore, neighborhood farmers might not have the current capability to manufacture high exceptional organic fruits and veggies without pesticides, chemicals, or harmful fertilizers.
These were just a number of the numerous motives Dharmesh recognized for the shortage of natural fruit purees in India.
“I constantly wanted to be an entrepreneur, and I began to reflect onconsideration on how I ought to bridge this gap for organic infant meals in India,” he says.
Despite the demanding situations he diagnosed, Dharmesh desired to begin a natural food puree emblem in India.
In 2016, he gave up his comfortable job as Finance Director at a London tech startup and started expanding his organic toddler meals concept.
After visits to natural farms in Spain, Italy, Austria, and Slovenia, Dharmesh got here up with an option to avoid the challenges of making natural infant food in India. He determined to manufacture the goods in Europe and promote them in India.
In 2018, Dharmesh invested Rs 40 lakh from his savings to begin the natural infant meals brand ‘Tiny Spoons’ in Mumbai.
Dharmesh deliberate to supply the fruits and veggies from farms in Italy and Spain and do the processing and packaging in Europe. The very last product could be imported and bought in India.
At a minimum, the concept became formidable; however, Dharmesh changed into decided to make it occur.
However, starting up in Mumbai meant his circle of relatives had to circulate back to India.
“My spouse turned into supportive of this, while we moved again to India, she persisted operating,” he says. Dharmesh then raised a round of seed funding from buddies and family.
Tiny Spoons thus commenced promoting its EU-licensed, organic, prepared-to-consume fruit and vegetable purees in June 2018. The employer additionally claims that its purees don’t have any extra and dangerous preservatives.
Tiny Spoons’ purses crafted from plums and prunes and blueberries, apples, bananas, and strawberries price Rs 160 for a packet of one hundred twenty grams.
