They say necessity is the mother of invention. And Mimmo Organics changed into birthed only from a mother’s quest to find first-class food for her infant. Priyanka Shetty Sridhar founded the organic infant meals startup in 2018 after giving birth to her son, Neel.
When it turned into a time for him to be weaned off breast milk, the young mom changed into dismayed at the options of solid ingredients for toddlers. This becomes especially while she attempted to source nutritious meals for Neel earlier than a protracted flight to Australia with him. Priyanka, 35, skilled an eye fixed-beginning moment when she got here face-to-face with the glaring absence of readymade solid natural meals for infants, toddlers, and young youngsters in India.
Mother knows high-quality
This gap made Priyanka determine to begin up with Mimmo Organics in Bengaluru. With a dual master’s in biotechnology and business management from Macquarie University, Sydney, Priyanka already had considerable experience within the field of a toddler and pediatric product area, which she labored for nearly a decade earlier than bootstrapping Mimmo Organics.
The startup goals to deliver excellent natural food for infants and younger children by abiding by using the menu SOPs in India. All the company’s merchandise is USDA, EU, organic, and FSSAI licensed. Ingredients for the infant food merchandise are procured from certified natural growers and manufacturers best. Priyanka believes that that is vital for a kid’s typical development.
Food for notion
While coming up with the products, Priyanka consulted several nutritionists and pediatricians that she had worked with within the beyond. A cherished product is Mimmo Organics’ Tender Yums Teething Wafers, which might be gluten and lactose-unfastened, five-allergen unfastened, and may be fed on with the aid of a baby as younger as nine months of age. She says that they’re additionally easy on growing teeth and jaws and convenient for a toddler to hold.
Mimmo Organics meals are vacuum-packed to maintain freshness and are considered effortlessly portable and suitable for travel. The founder can’t stress sufficient the importance of proper food from an early age.
Priyanka faced some of the demanding situations while she became merely commencing. Her mother and father have been supportive and knew that she was continually pushed and hardworking and could gain what she set her thoughts to do. Her husband, Anup Sridhar, who’s an athlete and a pro-Olympic badminton player, became equally encouraging, understanding the cost of a balanced weight loss plan and the way means it’s far to offer the right nutrients to a growing toddler.
However, several friends and co-workers stated, “Why would you do this now, mainly considering that you have just had a toddler?” However, this did not deter Priyanka, who was determined to go forward along with her idea by trusting her instincts.